Rated-A

2010. Visual Identity
A-Volution
Work created at Lowe Indonesia

Visual identity for Rated-A, a community of ‘style with substance’ people who share the same passion and DNA in urban trends and lifestyle – created by A-Volution.

About the logo, it’s simply based on the unique shape of the A-Volution packaging.

However, the logo I drew from the scratch. I then created a complete uppercase alphabet, Cube, not just to use for headline within the campaign material but also functioned as graphic architecture for Rated-A.

Sampoerna © 2010.