What’s Your Stories?
Tell Your Stories Through Picture
Work created at Lowe Indonesia
A Mild launched “A by Me” featuring limited edition customized design by selected icons to reflect their individualities. The spirit of individual’s choices expressions are celebrated in the launch events: an art exhibition in a reputable gallery.
In keeping with the spirit of the events, we created invitations that transform into art and self expression medium for invitees.
We provided a rectangular box and pencil. In the outer part, there’s an instruction for invitees to tell their stories by drawing pictures. Once they finished drawing, they could rip open the paper they had drawn on.
And voila, their drawing is now visible in the canvas underneath, ready to be displayed.
Inside, an invitation to the event and an exhibition booklet is provided.
Sampoerna © 2009. All Rights Reserved.