Tea Spoon

2008. Print Ad
Sunlight
Work created at Lowe Indonesia

Copy : One Tea Spoon Is Enough
Demonstrating that one tea spoon of Sunlight can wash all your dishes everyday by making a teaspoon be all your dishes.

Regrets:
I have come to think that this print-ad is extremely out of control and even totally wrong approach for the target market.
Oh Mom… I didn’t even think about would you get this piece-of-ad?
I have to try a brief like this, for a brand like this, from a totally different approach next time.